What is heat not burn technology?

Heat not burn is a recent technology of heating the tobacco leaves to produce a vapour of nicotine and tobacco essence, rather than smoke along with tar like the conventional combustible cigarettes. There is a device which is rechargeable, and the heat not burn smaller-device-kit, and mini compressed cigarettes which are essential for the device to function.

Who is the market leader in heat-not-burn?

Phillip Morris, a big tobacco company is the market leader in heat-not-burn category with their brand ‘IQOS’ selling across multiple countries including USA, Europe, Middle East, and Japan (which is the best performing market for the brand). Glo is another brand of heat not burn which is owned by BAT (British American Tobacco), the second largest supplier of tobacco products. ‘Ploom’ is also a heat-not-burn brand, which is owned by Japan Tobacco International or JTI, the third largest supplier of tobacco products in the world.

Is heat-not-burn the same as vaping products?

While not exactly the same, the principal for produced a nicotine containing vapour (rather than smoke via combustion) is common in both vaping and heat not burn. One can say that heat not burn is a variety of vape, but it is owned and dominated by big tobacco companies.